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Promoting Your School: Going Beyond PR
Download PDF Promoting Your School: Going Beyond PR
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Review
"A good base that can be used immediately. I would recommend it for university classes and to colleagues." Author: William A. Sommers, Senior Fellow Published On: 2008-05-09"Warner says upfront her book is light on theory but heavy on practicality, which busy school leaders will welcome because their action-packed schedules allow little time to find successful strategies that can be adapted to their individual schools." Author: The School Administrator, October 2010, Vol. 67(9) Published On: 2010-11-23“Clearly indicates how to communicate with a variety of groups to obtain public support. This book is very easy to read and understand and has a wealth of examples.†Author: Anne Roede Giddings, Assistant Superintendent Published On: 2008-05-09"The examples spur thought on how schools can best communicate with their communities. The book is truly a practitioner’s handbook that any educator can learn from and put immediately into use." Author: Bruce Deterding, Principal Published On: 2008-05-09
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About the Author
Carolyn Warner has gained national stature as one of America′s most articulate educational and public policy leaders. A product of pioneering Oklahoma stock, her father was an Oklahoma State Senator, teacher, and newspaper publisher in whose honor the first public school in Oklahoma′s Indian Territory was named. Her mother, also a teacher, served as a school principal in both Oklahoma and California.With six children in the public schools, Carolyn Warner became an active parent volunteer and PTA member, and she began her public service career with election to the Phoenix Union High School District Board of Trustees. In 1974, following a business career as VP and general manager of a family-owned interior/business design firm, public service became a full-time commitment when she was elected Arizona State Superintendent of Public Instruction, the first non-educator ever elected to this post. She was reelected to two additional four-year terms. During her tenure, Warner became nationally known for her advocacy of educational accountability (both academic and fiscal); citizen participation in educational decision making; the integration of career and technical education and basic academic skills; and an unparalleled partnership with school administrators, teachers, and business leaders. Under her leadership, Arizona’s Basic Skills and Employability Skills initiatives became national models and were among the first educational materials to be printed in the Navajo language. In 1986, she was her party′s nominee for governor. Warner has received a number of Presidential appointments serving under both Republican and Democratic administrations, the White House Conference on Small Business, the National Skill Standards Board, the National Commission on the Public Service and the advisory panel in the financing of elementary and secondary education. As a respected public policy leader, Warner maintains an active role in political and educational initiatives and organizations on both the state and national scene. Drawing on her vast experience in government, business, education, and communications, she heads her own firm, Corporate Education Consulting, Inc., which offers consulting, speaking, seminar, and training services focusing on education, workforce/workplace issues, leadership, and public/private partnerships.Carolyn Warner is nationally known as a speaker of uncommon skills, giving over 30 keynote and seminar presentations per year. Her public speaking expertise is reflected in her bestseller, The Last Word: A Treasury of Women′s Quotes. She is also the author of Everybody′s House-The Schoolhouse, published by Corwin Press in 1997.
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Product details
Paperback: 264 pages
Publisher: Corwin; Third edition (January 27, 2009)
Language: English
ISBN-10: 141295813X
ISBN-13: 978-1412958134
Product Dimensions:
8.5 x 1 x 10.8 inches
Shipping Weight: 1.1 pounds (View shipping rates and policies)
Average Customer Review:
3.2 out of 5 stars
3 customer reviews
Amazon Best Sellers Rank:
#374,708 in Books (See Top 100 in Books)
I'm not sure if this would be of use to you if you are in a public school -- I'm skeptical. However, if you are in an independent school like I am, it contains virtually nothing of value for you. I poured over it as soon as I got it, and I couldn't find a single good, new concept that applied to my situation in a private school.
Worth the read if you are an aspiring school administrator. Not complex and is dated since tech has come along way since 2009.
This is an easy-to-read textbook. The information is relevant to the current times. Chapters are relatively short and include reference information and/or sample documents.
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