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Over The Top: How The Internet Is (Slowly But Surely) Changing The Television Industry, by Alan Wolk
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About the Author
As Lead Analyst at TV[R]EV, Senior Advisor at MediaLink and Chairman of the 2nd Screen Society, Alan Wolk has become one of the industry's most influential thought leaders and futurists. He was recently recognized by Wired as one of the Top 20 Thinkers In Social TV and Second Screen. Working with a team of top journalists, Wolk has helped turn TV[R]EV (tvrev.com) into one of the foremost sources of information about the changes coming from Hollywood, Silicon Valley, and beyond. Wolk has written and spoken extensively about these upcoming changes and offers his insights on an exclusive basis for clients around the world via Toad Stool Consultants, where he provides bespoke advisory services for clients in the media and entertainment industries. A frequent contributor to industry news sites, Wolk has been interviewed and quoted by everyone from NPR to The Guardian to The New York Times and recently appeared on a segment of public television's Brian Lehrer Show about the future of TV. You can find Alan Wolk on Twitter at @awolk
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Product details
Paperback: 176 pages
Publisher: CreateSpace Independent Publishing Platform (May 29, 2015)
Language: English
ISBN-10: 1514139014
ISBN-13: 978-1514139011
Product Dimensions:
6 x 0.4 x 9 inches
Shipping Weight: 11.4 ounces (View shipping rates and policies)
Average Customer Review:
4.5 out of 5 stars
40 customer reviews
Amazon Best Sellers Rank:
#198,288 in Books (See Top 100 in Books)
My big takeaway from this book: While there are 500 channels on TV, there are a vastly larger number of companies, some very clever, trying to figure out ways to update, enrich, and monetize the viewing experience. Wolk has provided an authoritative survey of the television ecosystem. Along with being well written, I found the book inspiring. It gave me hope that the industry will keep churning out great content like The Wire and Walking Dead, and keep figuring out better ways to deliver that content to consumers. I personally look forward to that day in the not-so-distant future when I can speak into my phone, “I want to watch the Sopranos show where Big Pussy gets whacked,†and an intelligent engine will locate that very episode and in seconds I’ll be watching it. Apparently, that and a million other changes are in the works. Wolk’s excellent book provides a fun and thought-provoking sneak peak.
This wonderful tome of information, analysis, and conjecture is a bargain if ever there was one. The material covers all the major areas of content, licensing, rights, devices, platforms, and distribution...where it's gone, where it is, and where it's going.There's a hint of snark at the true impact & strategy of how social companies will play into the television experience of the future (with an admitted slant against Twitter), but it makes for a more well-rounded discussion.
Mr. Wolk's book is a highly informative read that lays out the current state of Television's evolution in easy-to-understand terms, benefiting both the industry insider and the novice new to the topic. Everyone from studio executives to Jr. Account Planners should read this book. The changes brewing in this space have massive implications over the coming 10+ years; huge businesses will expand and contract, the levers of power will be turned on their heads and everyone involved (particularly at ad agencies) will need to retool their skill-set. This book is a great place to start that process.
The TV business was a complex maze even without digital. Add the internet video revolution, and it's perplexity itself. Like a 3D maze. Alan Wolk's book is a 'must read' - particularly if your job requires that you 'must know'! Wolk is provocative, informed and articulate. His take on the future of TV business is a definitive starting point for readers that need to get up to speed fast on the dizzying events happening in the business of television.
Changed the way I think about TV, internet and technology.It made me sound way more intelligent than I actually am in conversation with executives ;)Well researched, written and presented.Totally recommend!
This is an important read. I have spent a decade in broadcast TV and this is a nice primer on the digital future. I recommend this to professinals and young bloods getting into production.
Great read - fantastic insight and overview of the industry.
Alan wolk did a fantastic job describing the current state of the television industry and lays out a simple, yet elegant vision for the future of tv. Nicely written and massively fascinating
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